Arahi Content
Content design, content strategy and training
Arahi does...
Content design
Translating complex ideas into clear, useful content. Using research and data to understand what people need from a website or service. Designing content to meet those needs.
Content strategy
Creating a content strategy, based on evidence about customers', and the organisation's, aims. Developing editorial standards and tone-of-voice guidelines. Helping people in the organisation put the strategy into practice.
Team leadership
Recruiting and managing content designers for large programmes and individual projects. Coaching individuals and supporting communities of practice.
Training
Leading public training courses for both novice and more experienced content designers. Devising bespoke workshops for individual clients.
Lorena Sutherland
I am a content designer, content strategist and trainer.
I lead teams of people in creating effective, useful content and digital services. I also love to roll up my sleeves and work with content myself.
I’m keen on plain English and on putting the user at the centre of content design. I understand how well-crafted language affects behaviour, and how it improves the experience of people using it. Good content that meets your customers' needs will meet your goals too.
My government and private sector experience has given me a good understanding of policy and commercial objectives. I can deliver those objectives through strong content and design.
Testimonials
“Lorena is a truly gifted content professional. She has the ability to make the difficult and complex understandable and to put the user at the heart of the service. Lorena has made a huge and positive difference to how many complex services work by making content a core part of the service experience. I have worked with many content leads but few if any of them were as skilled and as excellent as Lorena. Highly recommended and a very nice person as well :)”
Mark O'Neill, formerly Chief Digital Officer, Department for Education
“Lorena was a close colleague, adviser and collaborator throughout my time at BIS. She is a consummate professional, approaches her work with an open mind, a wicked sense of humour and a deep knowledge of government. I cannot recommend her highly enough.”
Mark Dalgarno, formerly Interim Head of Agile, Department for Business, Innovation & Skills
“Lorena was a great team leader. She was effective at coaching and motivating her team. I particularly appreciated her strategic and analytical thinking and the very hands on way that she would then implement that strategy. Lorena is a true professional and a great person to work with.”
Milan Taylor, formerly Director, Sweet & Maxwell
Testimonials were originally given on www.linkedin.com/in/lorenasutherland/
Get in touch
If you'd like to talk about how Lorena can help you, send a message.
